Some numbers out today from comScore suggesting that Google+ users are spending just 3 minutes per month using the service have grabbed a lot of attention, mostly because of the direct comparison being made to how much time users spend on Facebook (6-7 hours per month). No word on how many hours people are spending on Lamebook.

Unfortunately, these numbers sound about right. Fellow entrepreneurs who were initially psyched about G+ seem to have turned much cooler about the service, and we think it may be because of our own bewilderment that businesses were banned from creating Google+ profiles when G+ launched.

To use a wonderfully succinct comparison of social media, startups sell donuts:

Google made a strategic error in actively prohibiting businesses from creating Google+ pages last summer when the service launched. (To quote a Google manager, “we are discouraging businesses from using regular profiles to connect with Google+ users. Our policy team will actively work with profile owners to shut down non-user profile.” In other words: get lost.)

So, what lies ahead? Not necessarily doom and gloom, if Google sticks with its long-term strategy as described by Bradley Horowitz in the Wall Street Journal today:

Google+ acts as an auxiliary to Google services — such as Gmail and YouTube — by adding a “personal” social-networking layer on top of them.

This comment is consistent with what we have heard from the Google rank-and-file as well in recent months; to quote one local Googler: “Now that we have built Google+, we need to rebuild Google around Google+.”

As of now, the WSJ article has approximately 1,000 Facebook “likes”; 337 G+s; and 3,210 Tweets. Go figure.