Windows Techno recently featured Kerika an article on the 8 Steps for Planning an Email Marketing Campaign.  The steps:

1. Choose a Task Management Tool. (Yes, Kerika was their #1 choice!)
2. Set your Goals
3. Choose your Audience
4. Create a Compelling Subject Line
5. Write Engaging Content
6. Include a clear Call To Action
7. Optimize your emails for Mobile
8. Include A/B Testing

Check out the article.