Sorry for not having posted in a while; we have been swamped with a new UI design that has consumed all of our time.

The new UI, by the way, is all about making Kerika more accessible, particularly to people who are new to visual collaboration.

Our user feedback had revealed a couple of uncomfortable truths that we needed to address:

• Very few users were aware of all the functionality that already exists in Kerika. Which means that we didn’t need to focus so much on building new functions as we did on making sure people understand what Kerika can already do.

• Our new users aren’t just new to Kerika; in most cases, they are new to visual collaboration altogether.  Even though there has been a proliferation in recent months of all sorts of companies trying to recast old, tired products as exciting new visual collaboration (hello, Smartsheet!), our new users aren’t converting away from our competitors as much as converting away from paper, email, and SharePoint.

This, then, is the goal of our new UI: to make it easier for people to adapt from paper and email to visual collaboration, and to make it easier for all users to exploit all the great functionality that we have already built.

We will have more on this in the coming months, as we get closer to releasing our new user interface, but in the meantime we have queued up a bunch of blog posts to make sure you know about all the other great stuff we have been working.

Yeah, our biggest problem is we don’t tell people what we have already done…