Saradnja napreduje kada svi imaju jasne uloge i pravi nivo pristupa. Pozivanje saigrača u vaš odbor može biti jednostavan proces, osiguravajući da svi – od menadžera projekata do dizajnera i vanjskih dionika, mogu efikasno doprinijeti.
Evo kako možete dodati saigrače i upravljati njihovim ulogama s lakoćom:
Otvorite svoju ploču i kliknite na Ikona tima na traci sa alatkama.
Unesite adresu e-pošte osobe koju želite pozvati.
Odaberite ulogu za njih: Board Admin, Član tima, ili Visitor.
Korak 2: Dodijelite uloge
Board Admin: Ako ste kreirali forum, tada ste po defaultu administrator foruma. Ali možete nekome dati potpunu kontrolu nad tablom, što uključuje upravljanje članovima tima i postavkama.
Član tima: Može sarađivati na zadacima, otpremati datoteke i doprinositi ploči. Idealno za dizajnere, programere i druge saradnike.
Visitor: Pristup samo za gledanje. Odlično za vanjske dionike ili klijente koji samo trebaju pratiti napredak.
Korak 3: Dodajte ih u tim
Kliknite Dodaj, a vaš saigrač odmah postaje dio odbora s ulogom koju ste dodijelili.
Prednosti pristupa zasnovanog na ulogama:
Administrator odbora: Potpuna kontrola za vođe tima
Prema zadanim postavkama, kreator foruma postaje administrator, ali po potrebi možete dodijeliti administratorska prava drugima.
Ključne prednosti:
Upravljajte članovima tima, ažurirajte postavke odbora i održavajte kontrolu nad strukturom odbora.
Idealno za projekte s više voditelja ili projekt menadžera kojima je potrebna jednaka kontrola.
Sprečava uska grla ako je jedan administrator nedostupan, na primjer za vrijeme odmora ili drugih odsutnosti.
Administratori igraju ključnu ulogu u održavanju odbora organiziranim, funkcionalnim i saradničkim, osiguravajući da se rukovodeći zadaci obavljaju nesmetano.
Član tima: Osnažite svoje saradnike
Članovi tima imaju sve alate koji su im potrebni da obave posao. Oni mogu sarađivati na zadacima, postavljati datoteke i doprinositi napretku odbora.
Ključne prednosti:
Idealno za dizajnere, programere i druge aktivne saradnike.
Održava ploču dinamičnom omogućavajući praktičnu saradnju uz održavanje nadzora administratora.
Članovi tima pokreću projekat, čineći ih okosnicama produktivnog timskog rada.
Posjetilac: Držite zainteresovane strane u toku
Posjetioci imaju pristup samo za pregled, što znači da mogu pratiti napredak ploče bez unošenja promjena.
Ključne prednosti:
Savršeno za vanjske dionike ili klijente koji samo trebaju vidjeti ažuriranja.
Osigurava transparentnost bez ugrožavanja strukture odbora ili toka rada.
Posjetioci su idealni za informiranje svih bez dodavanja složenosti.
Zaključak
Dodavanje saigrača treba biti jednostavno i prilagodljivo potrebama vašeg tima. Dobro dizajniran sistem zasnovan na ulogama osigurava nesmetanu saradnju, bilo da radite sa bliskim timom ili koordinirate sa spoljnim zainteresovanim stranama. Dodjeljivanjem pravih uloga, možete kreirati efikasniji i neprimetniji radni tok za sve uključene.
Сарадња напредује када сви имају јасне улоге и прави ниво приступа. Позивање саиграча у ваш одбор може бити једноставан процес, који осигурава да сви – од менаџера пројеката до дизајнера и екстерних заинтересованих страна, могу ефикасно допринети.
Ево како можете да додате саиграче и управљате њиховим улогама са лакоћом:
Отворите своју таблу и кликните на Икона тима на траци са алаткама.
Унесите адресу е-поште особе коју желите да позовете.
Изаберите улогу за њих: Боард Админ, Члан тима, или Посетилац.
Корак 2: Доделите улоге
Боард Админ: Ако сте креирали таблу, онда сте подразумевано администратор одбора. Али некоме можете дати потпуну контролу над таблом, што укључује управљање члановима тима и подешавањима.
Члан тима: Може да сарађује на задацима, отпрема датотеке и доприноси одбору. Идеално за дизајнере, програмере и друге сараднике.
Посетилац: Приступ само за гледање. Одлично за спољне заинтересоване стране или клијенте који само треба да прате напредак.
Корак 3: Додајте их у тим
Кликните Додај, а ваш саиграч је одмах део одбора са улогом коју сте доделили.
Предности приступа заснованог на улогама:
Администратор одбора: Потпуна контрола за вође тима
Подразумевано, креатор одбора постаје администратор, али по потреби можете доделити администраторска права другима.
Кључне предности:
Управљајте члановима тима, ажурирајте подешавања одбора и одржавајте контролу над структуром одбора.
Идеално за пројекте са више вођа или пројектних менаџера којима је потребна једнака контрола.
Спречава уска грла ако је један администратор недоступан, на пример током одмора или других одсустава.
Администратори играју кључну улогу у одржавању одбора организованим, функционалним и сарадничким, осигуравајући да се руководећи задаци обављају несметано.
Члан тима: Оснажите своје сараднике
Чланови тима имају све алате који су им потребни да обаве посао. Они могу да сарађују на задацима, отпремају датотеке и доприносе напретку одбора.
Кључне предности:
Идеално за дизајнере, програмере и друге активне сараднике.
Одржава плочу динамичном омогућавајући практичну сарадњу уз одржавање надзора администратора.
Чланови тима покрећу пројекат, чинећи их окосницама продуктивног тимског рада.
Посетилац: Држите заинтересоване стране у току
Посетиоци имају приступ само за преглед, што значи да могу да прате напредак одбора без прављења промена.
Кључне предности:
Савршено за спољне заинтересоване стране или клијенте који само треба да виде ажурирања.
Осигурава транспарентност без угрожавања структуре одбора или тока рада.
Посетиоци су идеални за информисање свих без додавања сложености.
Закључак
Додавање саиграча треба да буде једноставно и прилагодљиво потребама вашег тима. Добро дизајниран систем заснован на улогама обезбеђује несметану сарадњу, било да радите са блиским тимом или координирате са спољним заинтересованим странама. Додељивањем правих улога, можете креирати ефикаснији и беспрекорнији ток посла за све укључене.
Collaboration thrives when everyone has clear roles and the right level of access. Inviting teammates to your board can be a straightforward process, ensuring everyone – from project managers to designers and external stakeholders, can contribute effectively.
Here’s how you can add teammates and manage their roles with ease:
Open your board and click the Team Icon in the toolbar.
Enter the email address of the person you want to invite.
Select a role for them: Board Admin, Team Member, or Visitor.
Step 2: Assign Roles
Board Admin: If you have created the board, then by default you’re a Board Admin. But you can give full control of the board to someone, which includes managing team members and settings.
Team Member: Can collaborate on tasks, upload files, and contribute to the board. Ideal for designers, developers, and other contributors.
Visitor: View-only access. Great for external stakeholders or clients who just need to monitor progress.
Step 3: Add Them to the Team
Click Add, and your teammate is instantly part of the board with the role you’ve assigned.
Benefits of Role-Based Access:
Board Admin: Full Control for Team Leads
By default, the board creator becomes the admin, but you can assign admin rights to others as needed.
Key Benefits:
Manage team members, update board settings, and maintain control over the board’s structure.
Ideal for projects with multiple leads or project managers who need equal control.
Prevents bottlenecks if a single admin is unavailable, such as during vacations or other absences.
Admins play a crucial role in keeping the board organized, functional, and collaborative, ensuring leadership tasks are handled smoothly.
Team Member: Empower Your Contributors
Team Members have all the tools they need to get the job done. They can collaborate on tasks, upload files, and contribute to the board’s progress.
Key Benefits:
Ideal for designers, developers, and other active contributors.
Keeps the board dynamic by enabling hands-on collaboration while maintaining admin oversight.
Team Members drive the project forward, making them the backbone of productive teamwork.
Visitor: Keep Stakeholders in the Loop
Visitors have view-only access, which means they can monitor the board’s progress without making changes.
Key Benefits:
Perfect for external stakeholders or clients who only need to see updates.
Ensures transparency without compromising the board’s structure or workflow.
Visitors are ideal for keeping everyone informed without adding complexity.
Conclusion
Adding teammates should be straightforward and adaptable to your team’s needs. A well-designed role-based system ensures smooth collaboration, whether you’re working with a close-knit team or coordinating with external stakeholders. By assigning the right roles, you can create a more efficient and seamless workflow for everyone involved.
Sharing files across a team, whether it’s design mockups, campaign assets, or technical documents, can quickly become a complicated process. Ensuring everyone has the right files at the right time often feels like a juggling act.
The good news is that file sharing doesn’t have to be a hassle. By organizing and sharing files in the right way, you can make collaboration seamless, whether it’s sending a design file to your creative team or providing a project roadmap to stakeholders.
Here’s how you can streamline file sharing to keep your team connected and productive:
Task Cards are perfect for sharing files that are tied to a specific task. Here’s how file sharing works in Task Cards:
Attach Files Directly to the Task: Upload files or link resources directly to the task card. Your teammates can access these files without searching through emails or separate folders.
Instant Access for Everyone Involved: Anyone inside the board has immediate access to the attached files, keeping collaboration smooth and efficient.
File Sharing Benefits: No confusion over which files are relevant to the task. All task-related materials stay together, so your team always knows where to look.
Task Cards make file sharing focused, relevant, and effortlessly organized.
For files that affect the entire project, Board Attachments are the way to go. Here’s how file sharing works at the board level:
Upload or Link Files for the Whole Team: Add files or external links to the board that everyone can access, like project charters, shared templates, or reports.
Centralized File Sharing: All board members can access these files instantly, ensuring that key project resources are always within reach.
File Sharing Benefits: Perfect for team-wide updates or resources. Keeps your project running smoothly by ensuring everyone has access to the same information.
Board Attachments make it easy to share files that matter across your entire team.
Conclusion:
Effective file sharing is essential for smooth collaboration. By attaching files to specific tasks or centralizing project-wide resources, your team can stay organized and connected without the usual confusion or delays. Whether you’re focusing on task-specific details or sharing key resources across a project, having the right system in place ensures everyone has what they need when they need it.
Streamline your workflow by keeping your files accessible and organized, and make teamwork as efficient as it should be.
Ever found yourself wondering how a task ended up in a different column or why its details suddenly changed? Tracking changes on a task board can sometimes feel like piecing together a puzzle. That’s where the Card History feature comes in, offering a clear and detailed log of every action taken on a task card.
With just a click, you can see who made updates, what was changed, and when it happened—ensuring transparency and eliminating confusion. Whether you’re collaborating with designers, developers, or project managers, this feature keeps everyone aligned and informed.
Let’s dive into how Card History works and how it can simplify team collaboration
Open a Task Card: Click on the task card you want to review.
Navigate to the “History” Tab: At the top of the card, you’ll find a tab labeled “History.”
View Detailed Logs: Once you open the tab, you’ll see a chronological list of all actions taken on the card. This includes updates to details, status changes, new assignments, and more.
Every action is timestamped and shows who made the update, giving you a clear and reliable record at a glance.
When to Use Card History
Resolving Confusion: Sometimes tasks seem to take on a life of their own. If you’re wondering why a card moved to another column or its details changed, Card History is your answer. It gives you the full picture of the card’s journey, helping you avoid misunderstandings.
Accountability and Transparency: Want to know who made a decision and when? Card History provides a reliable record for performance reviews, audits, or simply keeping everyone on the same page.
Understanding Dependencies: For interconnected tasks, Card History helps you track changes and see how they align with the bigger picture. It’s especially useful for projects with complex workflows.
Why It Matters
Improved Communication: No need for endless back-and-forth questions; everyone stays aligned.
Efficiency: Save time by accessing a clear, consolidated record of changes.
Trust and Accountability: Build a transparent work environment where actions are traceable.
Conclusion:
The Card History isn’t just a feature – it’s your team’s memory bank. It empowers you to collaborate more effectively, ensuring that every update is accounted for and understood.
Lansiranje novog proizvoda može biti uzbudljivo, ali bez pravilnog planiranja može brzo prerasti u haos. Od propuštenih rokova do lošeg uklapanja na tržište, mnoga lansiranja proizvoda se spotiču odmah iza kapije. Kako je naglašeno od Harvard Business Review, većina lansiranja proizvoda ne uspijeva zbog uobičajenih grešaka kao što su loše vrijeme, neadekvatno istraživanje tržišta i nejasne marketinške strategije. Ovi problemi mogu dovesti do razočaravajuće prodaje i narušene reputacije brenda.
Bez jasne mape puta, čak i najbolje ideje rizikuju da se izgube u nasumici. Ali ne brinite, ovaj vodič je tu da vam pomogne da izbjegnete te zamke. Rastavit ćemo proces lansiranja proizvoda na praktične, korak po korak strategije kako bismo vam pomogli da stvari obavite glatko, osiguravajući da vaš proizvod dobije snažan debi koji zaslužuje. Spremni za lansiranje s povjerenjem? Počnimo!
Osnovni koraci za lansiranje uspješnog proizvoda
Uspješno lansiranje proizvoda se ne događa samo, ono je izgrađeno na temeljima pažljive pripreme, blagovremenog izvođenja i stalne suradnje. Hajde da analiziramo ključne korake koje ćete morati slijediti da biste postigli uspjeh u lansiranju, zajedno s praktičnim savjetima i izazovima na koje treba pripaziti.
McKinsey naglašava da je znatno veća vjerovatnoća da će lansiranje proizvoda koje uključuje rano usklađivanje dionika i sveobuhvatno planiranje ostati po planu i ispuniti ciljeve. Imajući to na umu, prvi korak u svakom uspješnom lansiranju je dovođenje svih na istu stranicu. Sarađujte s višefunkcionalnim timovima kako biste definirali uloge i odgovornosti, osiguravajući da ništa ne prođe kroz pukotine.
Odvojite vrijeme za istraživanje tržišta i preciziranje pozicioniranja proizvoda, nemojte pretpostavljati da već znate sve o svojoj publici. Kreiranje jasne vremenske linije s ključnim prekretnicama pomaže u sprječavanju neslaganja u posljednjem trenutku. Ali zapamtite, planovi su dobri onoliko koliko fleksibilnost dozvoljavaju. Ugradite vrijeme bafera u svoj raspored kako biste prilagodili kašnjenja i iznenađenja.
Bez pravilnog usklađivanja, male pogrešne komunikacije mogu dovesti do skupih kašnjenja. Redovne prijave mogu vam pomoći da riješite probleme prije nego što postanu veliki problemi, osiguravajući nesmetano izvršenje od početka do kraja.
2. Razvijte interne materijale koji pokreću jasnoću
Zamislite da lansirate proizvod s nekompletnom internom dokumentacijom. Vaš marketinški tim pogrešno tumači ključne karakteristike proizvoda, a vaš tim za podršku petlja po pitanjima kupaca. Ovo nije samo hipotetika, to se dešava kada interni materijali kao što su demonstracije proizvoda, ličnosti kupaca i skripte za obuku nisu prioritet.
Prikupite uvid kupaca iz beta testova ili ranih povratnih informacija i u skladu s tim usavršite interne dokumente. Osigurajte da vaši timovi okrenuti klijentima dobro razumiju ključne poruke, često postavljana pitanja i vodiče za rješavanje problema. Redovno pregledajte i ažurirajte ove materijale, posebno ako naiđete na izmjene proizvoda u posljednjem trenutku.
Unutrašnja jasnoća postavlja osnovu za spoljašnji uspeh. Kada timovi imaju duboko razumijevanje proizvoda, oni mogu komunicirati njegovu vrijednost dosljedno i učinkovito. Prema Harvard Business Review, zaposleni koji dobiju adekvatne informacije da dobro rade svoj posao imaju 2,8 puta veću vjerovatnoću da će biti angažovani, a kompanije sa angažovanim radnicima bilježe povećanje dobiti od 23%.
3. Izradite ciljani eksterni sadržaj
Lako je upasti u zamku stvaranja generičkog promotivnog sadržaja koji pokušava privući sve, a na kraju nikome nije privlačan. Content Marketing Institute je pokazao da brendovi koji se fokusiraju na personalizirane poruke imaju značajno veće stope angažmana i konverzije. Umjesto nejasnih poruka o tome koliko je vaš proizvod „inovativni“, istaknite specifične probleme koje rješava i zašto bi kupcima trebalo biti stalo.
Na primjer, kreirajte postove na blogu, video zapise i poruke u aplikaciji koje ističu ključne prednosti, a da pritom zadržite bolne točke korisnika ispred i u središtu. Uključite vizualne elemente poput snimaka ekrana proizvoda ili GIF-ova koji demonstriraju funkcije u akciji. Uskladite svoje poruke na svim kanalima tako da vaša publika dobije istu jasnu poruku, bilo da čita blog ili gleda demo video.
Bez odgovarajuće koordinacije, nedosljedni ton brenda i praznine u sadržaju mogu zbuniti potencijalne kupce. Centralizirani proces pregleda sadržaja pomaže osigurati da vaši marketinški napori budu kohezivni.
4. Obučite interne timove da budu šampioni proizvoda
Obuka nije samo još jedna stavka koju treba provjeriti na vašoj listi, to je ključni dio uspjeha lansiranja. A wEll-trening tim je sigurniji i efikasniji tokom lansiranja.
Vodite sesije obuke koje se odnose na određene uloge za timove za prodaju, podršku i marketing kako biste bili sigurni da razumiju ključne prednosti proizvoda i da sa sigurnošću mogu odgovoriti na pitanja ili prigovore kupaca. Razvijte interna često postavljana pitanja i vodiče za rješavanje problema kako biste umanjili zabunu tokom pokretanja. Dodijelite iskusne trenere i pružite praktičnu praksu kako biste povećali spremnost tima.
Međutim, preskakanje ključnih područja obuke ili žurba kroz sesije može ostaviti timove nespremnim, što dovodi do nedosljednih korisničkih iskustava. Napravite kontrolnu listu za obuku kako biste bili sigurni da nijedna tema nije izostavljena. Što je vaš tim spremniji, interakcija s kupcima će biti glatkija.
5. Pregledajte i testirajte sve prije dana pokretanja
Zamislite da požurite sa lansiranjem samo da biste otkrili da je ključna funkcija pokvarena ili da saopštenje za javnost sadrži velike greške. Ova vrsta scenarija je češća nego što mislite kada se recenzije prije pokretanja tretiraju kao opcionalne. Provedite potpuni pregled marketinških materijala, kanala distribucije i funkcionalnosti proizvoda prije službenog lansiranja.
Lažno lansiranje može vam pomoći da uočite slabe tačke. Neka zainteresovane strane testiraju različite aspekte, od tokova rada korisničke podrške do demonstracija proizvoda, i prikupe povratne informacije o svemu što treba poboljšati. Obratite pažnju na male detalje, jer oni često imaju najveći uticaj tokom lansiranja.
Kompanije sa snažnim testiranjem prije lansiranja i procjenom rizika bolje su opremljene za rješavanje izazova u posljednjem trenutku. Nemojte preskočiti ovaj korak, to bi vas moglo spasiti od rješavanja velikih problema na dan lansiranja.
6. Pokretanje i praćenje performansi u realnom vremenu
Zamislite da požurite sa lansiranjem samo da biste otkrili da je ključna funkcija pokvarena ili da saopštenje za javnost sadrži velike greške. Ova vrsta scenarija je češća nego što mislite kada se recenzije prije pokretanja tretiraju kao opcionalne. Provedite potpuni pregled marketinških materijala, kanala distribucije i funkcionalnosti proizvoda prije službenog lansiranja.
Lažno lansiranje može vam pomoći da uočite slabe tačke. Neka zainteresovane strane testiraju različite aspekte, od tokova rada korisničke podrške do demonstracija proizvoda, i prikupe povratne informacije o svemu što treba poboljšati. Obratite pažnju na male detalje, jer oni često imaju najveći uticaj tokom lansiranja.
Bain & Company naglašava potrebu praćenja metrike učinka tokom i nakon lansiranja. Pametno korištenje podataka pomaže u mjerenju napretka i identificiranju problema. Nemojte samo pratiti, brzo se prilagodite ako povratne informacije pokažu probleme ili kampanje koje ne rade kako biste zadržali zamah.
Čak i najdetaljniji plan može naići na blokade bez odgovarajućih alata za upravljanje. Bilo da se bavite preklapanjem rokova, mijenjanjem prioriteta ili koordinacijom više timova, dobro organiziran sistem upravljanja zadacima je neophodan.
Pravi alat za upravljanje zadacima može vam pomoći da ostanete na vrhu svake faze lansiranja, od priprema prije pokretanja do evaluacija nakon pokretanja, osiguravajući da nijedan zadatak ne prođe kroz pukotine. Dakle, hajde da istražimo kako ovaj alat za upravljanje zadacima može pomoći u pojednostavljivanju ovog procesa, održavajući vaš tim organiziranim i na pravom putu.
Korištenje pravih alata za besprijekorno lansiranje proizvoda
Upravljanje lansiranjem proizvoda može se osjećati kao žongliranje s desetinama pokretnih dijelova, priprema sadržaja, obučavanje timova, koordinacija dometa i još mnogo toga. Ono što ovu ploču čini toliko korisnom je njena jednostavnost i način na koji sve drži vidljivim i organiziranim. Ne ostaje vam da se krećete kroz razbacane e-poruke ili nejasne liste obaveza. Umjesto toga, možete vidjeti tačno šta je u toku, na šta treba obratiti pažnju i šta je završeno.
Recimo da pripremate saopštenje za javnost i čekate odobrenje drugog tima. Umjesto da nagađate ili stalno provjeravate, možete lako uočiti status zadatka i znati ko na čemu radi. Bez nagađanja, bez zabune. Djeluje jer odražava ono o čemu smo razgovarali: jasnoća, odgovornost i glatka saradnja. Timovi mogu izbjeći propuštene rokove tako što će rano identificirati kašnjenja i popraviti ih prije nego što eskaliraju.
Odbor također pomaže u balansiranju dugoročnih ciljeva i kratkoročnih zadataka. Timovi koji rade na demonstracijama proizvoda, prodajnim materijalima ili često postavljanim pitanjima kupaca mogu krenuti naprijed bez čekanja da drugi završe. Držeći zadatke kategoriziranim, možete se fokusirati na jednu po jednu stvar, a da se ne osjećate preopterećeni svime ostalim što se dešava oko vas.
Ono što ga zaista čini efikasnim je način na koji se prilagođava dok idete. Ako zadatku treba doraditi ili se pojavi novi prioritet, možete ga prilagoditi bez izbacivanja iz kolosijeka cijelog plana. Fleksibilan je i održava tim usklađen, pazeći da nijedan zadatak ne prođe kroz pukotine. Ova vrsta strukture ne pomaže samo tokom lansiranja, već vas postavlja za dugoročni uspjeh. Uz pravi sistem, uvijek ćete znati gdje stvari stoje i čime se dalje baviti.
Dobro strukturiran sistem upravljanja zadacima održava timove usklađenim, zadatke organizovane i vidljiv napredak, čineći čak i lansiranje složenih proizvoda upravljivim. Sada, pogledajmo pobliže kako je ova ploča dizajnirana da se nosi sa svakom fazom lansiranja proizvoda s preciznošću i fleksibilnošću.
Pobliže pogledajte ovu ploču za lansiranje proizvoda
Sjajan alat nije samo organizacija, već i jasnoća i protok. Ova ploča za lansiranje proizvoda vizualno raščlanjuje zadatke u faze, omogućavajući timovima da prate napredak, daju prioritet onome što treba obratiti pažnju i sarađivati bez zabune. Hajde da istražimo kako svaka ključna karakteristika na ovoj ploči pomaže timu da ostane na pravom putu i osigurava da cijeli proces lansiranja teče glatko.
Svako lansiranje proizvoda počinje s idejama i akcijskim stavkama, a ova ploča olakšava njihovo snimanje bez propusta. Bilo da se radi o istraživanju tržišta ili pripremi sadržaja, novi zadaci se mogu dodavati neprimjetno kako se pojave.
Ova funkcija održava tim agilnim i osigurava da važne radnje ne budu zanemarene ili odgođene. Dopuštajući da se zadaci dodaju u hodu, timovi mogu reagirati na nove prioritete, prilagoditi se povratnim informacijama i održati zamah naprijed, a sve to držeći sve organizirano na jednom mjestu.
2. Kreiranje i upravljanje kolonama: Organizirajte zadatke po fazama
Kolone definišu ključne faze vašeg toka posla, što olakšava praćenje zadataka kako prelaze iz jedne faze u drugu. Bilo da se radi o početnom planiranju, kreiranju sadržaja ili obuci, svaka kolona predstavlja korak u procesu lansiranja proizvoda.
Ono što ovu funkciju čini vrijednom je njena fleksibilnost. Možete preimenovati, preurediti ili čak dodati kolone kako se projekat razvija. Ako se prioriteti promijene ili je potreban novi korak, tok posla se može ažurirati bez izazivanja zabune. Ovo drži sve na istoj stranici i osigurava da nijedan zadatak ne ostane visi između faza. To je kao da svom timu date jasnu mapu puta sa slobodom prilagođavanja u toku.
3. Smanjenje za brzi pregled: brzo pronađite ono što vam treba
Kada upravljate s više zadataka, lako se izgubiti u detaljima. Tu je zgodna funkcija zumiranja. Skrivanjem dodatnih detalja i samo prikazivanjem naziva zadataka, daje vam čist, pojednostavljen prikaz cijele ploče, što olakšava uočavanje zadataka, rokova ili uskih grla na prvi pogled.
Ova funkcija je posebno korisna kada vam nedostaje vremena i trebate brzi pregled onoga što je na čekanju ili kada tražite određeni zadatak. Sve je u tome da vam pomogne da efikasno skenirate ploču i fokusirate se na ono što je važno bez ometanja.
4. Upravljanje saigračima i njihovim ulogama: Dodijelite odgovornost i kontrolišite pristup
U svakom uspješnom projektu ključno je znati ko je za šta odgovoran. Ova funkcija vam omogućava da dodate suigrače, dodijelite im uloge i prilagodite nivoe pristupa prema potrebi. Bilo da je neko vođa projekta, saradnik ili jednostavno gledalac, možete lako upravljati njihovim dozvolama na osnovu njihovog učešća.
Ovo pomaže u sprečavanju zabune i čuva osjetljive zadatke ili informacije sigurnima. Članovi tima tačno znaju šta se od njih očekuje, a vođe mogu zadržati kontrolu bez mikroupravljanja. Sa svakim u pravoj ulozi, tim radi efikasnije, a zadaci se glatko kreću iz jedne faze u drugu.
5. Chat na forumu: Držite opšte diskusije na jednom mjestu
Dok pojedinačne kartice zadataka imaju svoje opcije za ćaskanje, chat na ploči je mjesto gdje možete komunicirati s cijelim timom odjednom. Idealan je za opća ažuriranja, najave ili rasprave koje ne pripadaju nijednom konkretnom zadatku.
Ova funkcija pomaže u smanjenju zabune držeći razgovore u cijelom timu odvojenim od onih koji se odnose na specifične zadatke. Umjesto da se važna ažuriranja zakopaju u pojedinačne razgovore, ona ostaju dostupna i vidljiva svima, osiguravajući da niko ne propusti ključne informacije.
6. Dijeljenje datoteka i priloga: Neka resursi budu dostupni
Ova funkcija omogućava timu da otpremi, kreira ili poveže datoteke direktno na ploču, osiguravajući da su važni dokumenti poput vodiča za proizvode, izvještaja o analizi ili medijskih kompleta lako dostupni. Umjesto traženja putem e-pošte ili eksterne memorije, članovi tima mogu pronaći ono što im treba upravo tamo gdje se posao odvija.
Prilaganjem datoteka direktno zadatku ili ploči, održava resurse organiziranim i relevantnim. Članovi tima uvijek imaju pristup najnovijim verzijama, što pomaže u izbjegavanju zabune i osigurava da svi rade s ažuriranim informacijama. Ovo pojednostavljeno dijeljenje datoteka omogućava da se projekti efikasno kreću i eliminiše gubljenje vremena na traženje kritičnih dokumenata.
7. Istaknite opciju: Brzo pronađite ono što vam treba
S više zadataka raspoređenih u različitim fazama, opcija isticanja pomaže vam da filtrirate i fokusirate se na ono što tražite. Bilo da želite da pronađete zadatke dodijeljene određenim članovima tima, one označene kao visoki prioritet ili zadatke koji uskoro trebaju, ovaj alat olakšava primjenu bilo koje kombinacije filtera.
Ova funkcija je posebno korisna kada se približavaju rokovi ili kada je određenim zadacima potrebna hitna pažnja. Umjesto skeniranja cijele ploče, možete brzo istaknuti relevantne zadatke i ostati u toku sa onim što je najvažnije, štedeći vrijeme i poboljšavajući efikasnost.
8. Postavke ploče: Fino podesite svoju ploču za lansiranje proizvoda
Postavke ploče vam daju potpunu kontrolu nad upravljanjem zadacima i napretkom tokom lansiranja proizvoda, osiguravajući da svaka faza teče glatko. Evo kako oni pomažu:
Postavke privatnosti: Upravljajte ko može pristupiti ili doprinijeti odboru, čuvajući osjetljive detalje o proizvodu sigurnim dok omogućavate pravim ljudima da sarađuju.
Ograničenja rada u toku: Spriječite svoj tim da preuzme previše zadataka odjednom, smanjujući izgaranje i osiguravajući da zadaci visokog prioriteta dobiju pažnju koju zaslužuju.
Automatsko numerisanje zadataka: Neka zadatke budu lako prepoznatljivi kako bi ih vaš tim mogao pratiti bez zabune dok napreduju kroz faze lansiranja proizvoda.
Pregled napretka: Dobijte u realnom vremenu snimak završenih zadataka, zakasnelih stavki i nadolazećih rokova, pomažući vam da riješite uska grla prije nego što postanu problemi.
Upravljanje kolonama: Prilagodite faze kao što su “Priprema prije pokretanja” ili “Kreiranje vanjskog sadržaja” kako bi odgovarale potrebama vašeg plana lansiranja koji se razvija.
Upravljanje oznakama: Označite zadatke oznakama kao što su “marketing”, “obuka kupaca” ili “medijski doseg”, tako da možete brzo filtrirati i locirati zadatke.
Opcije arhiviranja ili izvoza: Arhivirajte ploču nakon lansiranja ili izvezite ključne podatke da biste pregledali šta je radilo i planirali buduća lansiranja.
Uz pravilnu postavku, ploča za lansiranje vašeg proizvoda služi kao moćan putokaz, održavajući zadatke organiziranim, timove usklađenim i napredak vidljiv u svakoj fazi. Sada, hajde da analiziramo kako pojedinačne kartice zadataka rade i da vidimo kako vam pomažu da precizno i lako upravljate svakim korakom pokretanja.
Rastavite zadatke lansiranja proizvoda na korake kojima se može upravljati
Lansiranje proizvoda uključuje desetke pokretnih dijelova, ali uspjeh dolazi od njihovog razlaganja na manje, djelotvorne zadatke s kojima se timovi lako mogu uhvatiti u koštac. Tu kartice zadataka igraju ključnu ulogu. Svaka kartica zadatka je više od samo podsjetnika, to je centralno središte gdje timovi mogu pristupiti svim detaljima koji su im potrebni da bi obavili posao.
Kartica sa zadatkom vam na prvi pogled govori sve što je važno: šta treba da se uradi (detalji zadatka), ko je odgovoran (dodeli zadatak), trenutni status zadatka, kada je dospeo i u koju kategoriju spada (oznake). Ova postavka olakšava timovima da odrede prioritete u radu, ostanu odgovorni i osiguraju da se nijedan korak ne propusti na tom putu. Pogledajmo bliže kako svaka od ovih karakteristika pomaže da se čak i najsloženija lansiranja proizvoda razdvoje na upravljive, ostvarive zadatke.
Veliki zadaci se mogu činiti neodoljivim, ali kartica kontrolne liste čini ih izvodljivim tako što ih razlaže na manje, djelotvorne korake. Kada otvorite karticu, možete kreirati listu podzadataka, od kojih svaki ima svoj rok i nosioca. Ovo vam omogućava da dodijelite određene dijelove većeg zadatka različitim članovima tima uz održavanje jasnih rokova za završetak.
Na primjer, kada pripremate analizu industrije, možete kreirati podzadatke za prikupljanje profila analitičara, kreiranje materijala za brifing i zakazivanje sesija, sve u okviru iste kartice zadataka. Ova struktura održava velike zadatke organiziranima i osigurava da se svaki korak prati i završi na vrijeme, čineći cijeli proces mnogo lakšim.
3. Čuvajte razgovore specifične za zadatke na jednom mjestu
Kartica za ćaskanje je dizajnirana da učini saradnju jednostavnom i fokusiranom zadržavanjem razgovora specifičnih za zadatak unutar same kartice zadatka. Umjesto korištenja vanjskih komunikacijskih alata ili dugih lanaca e-pošte, članovi tima mogu direktno razgovarati o zadatku, osiguravajući da svi relevantni komentari, povratne informacije i ažuriranja ostanu na jednom mjestu.
Ova funkcija je posebno korisna za praćenje odluka ili razjašnjavanje detalja bez ometanja toka posla. Na primjer, kada razgovaraju o vremenskim okvirima ili rezultatima, članovi tima mogu brzo referencirati prethodne poruke bez prebacivanja između alata. Usmjerava komunikaciju, drži sve na istoj stranici i štedi vrijeme eliminirajući potrebu za traženjem važnih ažuriranja negdje drugdje.
4. Držite datoteke za pokretanje proizvoda na dohvat ruke
Kartica s prilozima mijenja igru kada je u pitanju održavanje svih materijala za lansiranje proizvoda, kao što su saopštenja za javnost, demonstracije proizvoda ili marketinška sredstva, organizirani i dostupni. Svaka kartica zadataka može pohraniti svoje relevantne datoteke, tako da vaš tim uvijek zna gdje da pronađe ono što im je potrebno, bilo da se radi o dokumentu o konkurentskoj analizi ili o nacrtu najave proizvoda.
Jedna od najvažnijih karakteristika je mogućnost ažuriranja verzija datoteka direktno unutar kartice. Umjesto da zbunjujete svoj tim s više verzija datoteka kao što su “press_release_v1” ili “final_v3”, možete otpremiti ažurirane verzije u istom prilogu. Ovo osigurava da svi rade sa najnovijim fajlovima, sprečavajući zabunu i čineći saradnju efikasnijom tokom kritičnih faza pokretanja.
5. Pratite svaku promjenu u vezi sa lansiranjem proizvoda
Kartica historije pruža detaljan dnevnik svake promjene izvršene na zadatku, osiguravajući da cijeli tim ostane informiran i odgovoran. Bilo da se radi o ažuriranju statusa, privitku datoteke, promjeni oznake ili smjeni dodjeljivanja, sve se bilježi hronološkim redoslijedom.
Ova funkcija je posebno vrijedna tokom lansiranja proizvoda kada se zadaci i odgovornosti brzo razvijaju. Ako se rok promijeni ili se dodijeli novi član tima, svako može lako pratiti šta se i kada dogodilo. To eliminiše zabunu oko toga ko je šta uradio i pomaže timovima da efikasno reše probleme pregledom prošlih odluka i ažuriranja na jednom mestu. Sa ovim nivoom vidljivosti, možete spriječiti pogrešnu komunikaciju i održati lansiranje na pravom putu.
Zaključak: Postavite lansiranje vašeg proizvoda za uspjeh
Uspješno lansiranje proizvoda izgrađeno je na temeljima pažljivog planiranja, efikasne suradnje i organiziranog upravljanja zadacima. Rastavljanje složenih zadataka, dodjeljivanje odgovornosti i praćenje napretka osiguravaju da ništa ne prođe kroz pukotine. Koristeći strukturirane korake, od priprema prije pokretanja do pregleda nakon lansiranja, vaš tim može raditi jasno i samouvjereno.
Uz odgovarajuće alate i procese na mjestu, smanjujete rizik od kašnjenja, propuštenih prilika i haosa u posljednjem trenutku. Umjesto toga, kreirate pojednostavljen put koji sve usmjerava prema zajedničkom cilju, dajući vašem proizvodu najbolju šansu da ostvari snažan i trajan utjecaj.
Launching a new product can be thrilling, but without proper planning, it can quickly spiral into chaos. From missed deadlines to poor market fit, many product launches stumble right out of the gate. As highlighted by the Harvard Business Review, most product launches fail due to common mistakes like poor timing, inadequate market research, and unclear marketing strategies. These issues can lead to disappointing sales and a tarnished brand reputation.
Without a clear roadmap, even the best ideas risk being lost in the shuffle. But don’t worry, this guide is here to help you avoid those pitfalls. We’ll break down the product launch process into practical, step-by-step strategies to help you get things done smoothly, ensuring your product gets the strong debut it deserves. Ready to launch with confidence? Let’s get started!
Essential Steps to Launch a Successful Product
A successful product launch doesn’t just happen, it’s built on a foundation of careful preparation, well-timed execution, and ongoing collaboration. Let’s break down the key steps you’ll need to follow to achieve launch success, along with practical tips and challenges to watch out for.
McKinsey emphasizes that product launches involving early stakeholder alignment and comprehensive planning are significantly more likely to stay on schedule and meet goals. With that in mind, the first step in any successful launch is getting everyone on the same page. Collaborate with cross-functional teams to define roles and responsibilities, ensuring that nothing slips through the cracks.
Take the time to conduct market research and refine your product positioning, don’t assume you already know everything about your audience. Creating a clear timeline with key milestones helps prevent last-minute scrambles. But remember, plans are only as good as the flexibility they allow. Build buffer time into your schedule to accommodate delays and surprises.
Without proper alignment, small miscommunications can snowball into costly delays. Regular check-ins can help you address issues before they become major problems, ensuring smoother execution from start to finish.
2. Develop Internal Materials That Drive Clarity
Imagine launching a product with incomplete internal documentation. Your marketing team misinterprets the product’s key features, and your support team fumbles with customer questions. This isn’t just a hypothetical, it’s what happens when internal materials like product demos, buyer personas, and training scripts aren’t prioritized.
Gather customer insights from beta tests or early feedback, and refine internal documents accordingly. Ensure your customer-facing teams have a solid grasp of key messaging, FAQs, and troubleshooting guides. Regularly review and update these materials, especially if you encounter last-minute product tweaks.
Internal clarity lays the foundation for external success. When teams have a deep understanding of the product, they can communicate its value consistently and effectively. According to Harvard Business Review, employees who receive adequate information to do their jobs well are 2.8 times more likely to be engaged, and companies with engaged workers report a 23% increase in profits..
3. Craft Targeted External Content
It’s easy to fall into the trap of creating generic promotional content that tries to appeal to everyone and ends up appealing to no one. The Content Marketing Institute has shown that brands that focus on personalized messaging see significantly higher engagement and conversion rates. Instead of vague messages about how “innovative” your product is, highlight the specific problems it solves and why customers should care.
For example, create blog posts, videos, and in-app messages that highlight key benefits while keeping customer pain points front and center. Include visuals like product screenshots or GIFs that demonstrate features in action. Align your messaging across channels so your audience receives the same clear message, whether they’re reading a blog or watching a demo video.
Without proper coordination, inconsistent brand tone and content gaps can confuse potential customers. A centralized content review process helps ensure that your marketing efforts are cohesive.
4. Train Internal Teams to Be Product Champions
Training isn’t just another item to check off your list, it’s a core part of launch success. A well-trained team is more confident and effective during launches.
Host role-specific training sessions for sales, support, and marketing teams to ensure they understand the product’s key benefits and can confidently address customer questions or objections. Develop internal FAQs and troubleshooting guides to minimize confusion during the launch. Assign experienced trainers and provide hands-on practice to boost team readiness.
However, skipping key training areas or rushing through sessions can leave teams unprepared, leading to inconsistent customer experiences. Create a training checklist to ensure that no topic is left out. The more prepared your team is, the smoother the customer interactions will be.
5. Review and Test Everything Before Launch Day
Imagine rushing to launch only to discover that a key feature is broken or a press release contains major errors. This kind of scenario is more common than you’d think when pre-launch reviews are treated as optional. Conduct a full review of marketing materials, distribution channels, and product functionality before the official launch.
A mock launch can help you spot weak points. Have stakeholders test various aspects, from customer support workflows to product demos, and gather feedback on anything that needs improvement. Pay attention to small details, as they often have the biggest impact during the launch.
Companies with robust pre-launch testing and risk assessments are better equipped to handle last-minute challenges. Don’t skip this step, it could save you from dealing with major issues on launch day.
6. Launch and Monitor Performance in Real Time
Imagine rushing to launch only to discover that a key feature is broken or a press release contains major errors. This kind of scenario is more common than you’d think when pre-launch reviews are treated as optional. Conduct a full review of marketing materials, distribution channels, and product functionality before the official launch.
A mock launch can help you spot weak points. Have stakeholders test various aspects, from customer support workflows to product demos, and gather feedback on anything that needs improvement. Pay attention to small details, as they often have the biggest impact during the launch.
Bain & Company emphasizes the need to track performance metrics during and after a launch. Smart data use helps measure progress and identify issues. Don’t just monitor, adapt quickly if feedback shows problems or underperforming campaigns to keep momentum.
Even the most detailed plan can run into roadblocks without the right tools to manage it. Whether you’re dealing with overlapping deadlines, shifting priorities, or coordinating multiple teams, a well-organized task management system is essential.
The right task management tool can help you stay on top of each stage of the launch, from pre-launch preparations to post-launch evaluations, ensuring that no task slips through the cracks. So let’s explore how this task management tool can help streamline this process, keeping your team organized and on track.
Using the Right Tools for a Seamless Product Launch
Managing a product launch can feel like juggling dozens of moving parts, preparing content, training teams, coordinating outreach, and more. What makes this board so helpful is its simplicity and the way it keeps everything visible and organized. You’re not left scrambling through scattered emails or vague to-do lists. Instead, you can see exactly what’s in progress, what needs attention, and what’s completed.
Let’s say you’re preparing a press release and waiting for approval from another team. Instead of guessing or constantly checking in, you can easily spot the task status and know who’s working on what. No guesswork, no confusion. It works because it reflects what we’ve talked about: clarity, accountability, and smooth collaboration. Teams can avoid missed deadlines by identifying delays early and fixing them before they escalate.
The board also helps balance long-term goals and short-term tasks. Teams working on product demos, sales materials, or customer FAQs can move forward without waiting for others to finish. By keeping tasks categorized, you can focus on one thing at a time without feeling overwhelmed by everything else happening around you.
What really makes it effective is how it adapts as you go. If a task needs rework or a new priority comes up, you can adjust without derailing the entire plan. It’s flexible and keeps the team aligned, making sure no task slips through the cracks. This kind of structure doesn’t just help during the launch, it sets you up for long-term success. With the right system, you’ll always know where things stand and what to tackle next.
A well-structured task management system keeps teams aligned, tasks organized, and progress visible, making even complex product launches manageable. Now, let’s take a closer look at how this board is designed to handle each stage of the product launch with precision and flexibility.
Taking a Closer Look at This Product Launch Board
A great tool isn’t just about organization, but it’s about clarity and flow. This product launch board visually breaks down tasks into stages, allowing teams to track progress, prioritize what needs attention, and collaborate without confusion. Let’s explore how each key feature on this board helps the team stay on track and ensures the entire launch process runs smoothly.
Every product launch starts with ideas and action items, and this board makes it easy to capture them without missing a beat. Whether it’s conducting market research or preparing content, new tasks can be added seamlessly as they arise.
This feature keeps the team agile and ensures that important action items don’t get overlooked or delayed. By allowing tasks to be added on the fly, teams can react to new priorities, adjust to feedback, and maintain forward momentum, all while keeping everything organized in one place.
2. Creating and Managing Columns: Organize Tasks by Stages
Columns define the key stages of your workflow, making it easy to track tasks as they move from one phase to the next. Whether it’s initial planning, content creation, or training, each column represents a step in the product launch process.
What makes this feature valuable is its flexibility. You can rename, rearrange, or even add columns as the project evolves. If priorities shift or a new step is needed, the workflow can be updated without causing confusion. This keeps everyone on the same page and ensures that no task is left hanging between phases. It’s like giving your team a clear roadmap with the freedom to adjust as they go.
3. Zooming Out for a Quick Overview: Find What You Need Fast
When you’re managing multiple tasks, it’s easy to get lost in the details. That’s where the zoom-out feature comes in handy. By hiding extra details and only showing task names, it gives you a clean, simplified view of the entire board, making it easier to spot tasks, deadlines, or bottlenecks at a glance.
This feature is especially useful when you’re short on time and need a quick overview of what’s pending or when you’re searching for a specific task. It’s all about helping you scan the board efficiently and focus on what matters without distractions.
4. Managing Teammates and Their Roles: Assign Responsibility and Control Access
In any successful project, knowing who’s responsible for what is key. This feature allows you to add teammates, assign them roles, and adjust access levels as needed. Whether someone is a project leader, contributor, or simply a viewer, you can easily manage their permissions based on their involvement.
This helps prevent confusion and keeps sensitive tasks or information secure. Team members know exactly what’s expected of them, and leaders can maintain control without micromanaging. With everyone in the right role, the team operates more efficiently, and tasks move smoothly from one stage to the next.
5. Board Chat: Keep General Discussions in One Place
While individual task cards have their own chat options, the board chat is where you can communicate with the entire team at once. It’s ideal for general updates, announcements, or discussions that don’t belong to any specific task.
This feature helps reduce confusion by keeping team-wide conversations separate from task-specific ones. Instead of important updates getting buried in individual chats, they stay accessible and visible to everyone, ensuring that no one misses out on key information.
6. Sharing Files and Attachments: Keep Resources Accessible
This feature allows the team to upload, create, or link files directly on the board, making sure that important documents like product guides, analysis reports, or media kits are easily accessible. Instead of hunting through emails or external storage, team members can find what they need right where the work happens.
By attaching files directly to the task or board, it keeps resources organized and relevant. Team members always have access to the latest versions, which helps avoid confusion and ensures that everyone is working with up-to-date information. This streamlined file-sharing keeps projects moving efficiently and eliminates time wasted on searching for critical documents.
With multiple tasks spread across different stages, the highlight option helps you filter and focus on exactly what you’re looking for. Whether you want to find tasks assigned to specific team members, those marked as high priority, or tasks due soon, this tool makes it easy to apply any combination of filters.
This feature is especially useful when deadlines are approaching or when certain tasks need immediate attention. Instead of scanning the entire board, you can quickly highlight relevant tasks and stay on top of what matters most, saving time and improving efficiency.
8. Board Settings: Fine-Tune Your Product Launch Board
The board settings give you complete control over how tasks and progress are managed during the product launch, ensuring every stage runs smoothly. Here’s how they help:
Privacy Settings: Manage who can access or contribute to the board, keeping sensitive product details secure while allowing the right people to collaborate.
Work-In-Progress Limits: Prevent your team from taking on too many tasks at once, reducing burnout and ensuring high-priority tasks get the attention they deserve.
Auto-Numbering of Tasks: Keep tasks easily identifiable so your team can track them without confusion as they progress through the product launch phases.
Overview of Progress: Get a real-time snapshot of completed tasks, overdue items, and upcoming deadlines, helping you address bottlenecks before they become issues.
Column Management: Adjust stages like “Pre-Launch Prep” or “External Content Creation” to fit the needs of your evolving launch plan.
Tag Management: Label tasks with tags like “marketing,” “customer training,” or “media outreach,” so you can filter and locate tasks quickly.
Archive or Export Options: Archive the board post-launch or export key data to review what worked and plan for future launches.
With the right setup, your product launch board serves as a powerful roadmap, keeping tasks organized, teams aligned, and progress visible at every stage. Now, let’s break down how individual task cards work and see how they help you manage each step of the launch with precision and ease.
Break Down Product Launch Tasks Into Manageable Steps
Launching a product involves dozens of moving parts, but success comes from breaking them down into smaller, actionable tasks that teams can easily tackle. That’s where task cards play a key role. Each task card is more than just a reminder, it’s a central hub where teams can access all the details they need to get the job done.
From the first glance, a task card tells you everything important: what needs to be done (task details), who is responsible (assign task), the task’s current status, when it’s due, and what category it falls under (tags). This setup makes it easy for teams to prioritize work, stay accountable, and ensure no steps are missed along the way. Let’s take a closer look at how each of these features helps break down even the most complex product launches into manageable, achievable tasks.
Big tasks can feel overwhelming, but the checklist tab makes them manageable by breaking them down into smaller, actionable steps. Once you open the tab, you can create a list of subtasks, each with its own due date and assignee. This allows you to assign specific pieces of a larger task to different team members while maintaining clear deadlines for completion.
For example, when preparing an industry analysis, you can create subtasks for gathering analyst profiles, creating briefing materials, and scheduling sessions, all within the same task card. This structure keeps large tasks organized and ensures that each step is tracked and completed on time, making the entire process much smoother.
The chat tab is designed to make collaboration simple and focused by keeping task-specific conversations within the task card itself. Instead of using external communication tools or long email chains, team members can discuss the task directly, ensuring that all relevant comments, feedback, and updates stay in one place.
This feature is especially useful for tracking decisions or clarifying details without disrupting the workflow. For example, when discussing outreach timelines or deliverables, team members can quickly reference past messages without switching between tools. It streamlines communication, keeps everyone on the same page, and saves time by eliminating the need to search for important updates elsewhere.
The attachments tab is a game-changer when it comes to keeping all product launch materials, like press releases, product demos, or marketing assets, organized and accessible. Each task card can store its own relevant files, so your team always knows where to find what they need, whether it’s a competitive analysis document or a product announcement draft.
One of the most important features is the ability to update file versions directly within the card. Instead of confusing your team with multiple file versions like “press_release_v1” or “final_v3,” you can upload updated versions under the same attachment. This ensures that everyone is working with the most current files, preventing mix-ups and making collaboration more efficient during critical launch phases.
The history tab provides a detailed log of every change made to a task, ensuring that the entire team stays informed and accountable. Whether it’s a status update, file attachment, tag change, or assignment shift, everything is recorded in chronological order.
This feature is particularly valuable during a product launch when tasks and responsibilities evolve quickly. If a deadline changes or a new team member is assigned, anyone can easily trace back what happened and when. It eliminates confusion over who did what and helps teams resolve issues efficiently by reviewing past decisions and updates in one place. With this level of visibility, you can prevent miscommunication and keep the launch on track.
Conclusion: Set Your Product Launch Up for Success
A successful product launch is built on a foundation of careful planning, effective collaboration, and organized task management. Breaking down complex tasks, assigning responsibilities, and tracking progress ensures that nothing slips through the cracks. By using structured steps, from pre-launch prep to post-launch reviews, your team can work with clarity and confidence.
With the right tools and processes in place, you reduce the risk of delays, missed opportunities, and last-minute chaos. Instead, you create a streamlined path that aligns everyone toward a common goal, giving your product the best chance to make a strong and lasting impact.
Managing communication while working on projects can be a challenge. Inbox clutter, endless notifications, and the need to switch platforms just to reply can slow down your workflow. It’s a frustrating and time-consuming process.
The “Reply By Email to Chat” feature makes it possible to respond directly to chat notifications from your email. Just hit “Reply” in your email client, and your message syncs seamlessly with the corresponding chat – effortlessly keeping the conversation flowing and organized.
Here’s how this feature works for both task card chats and board-level chats, and why it can make collaboration smoother and more efficient.
When a conversation happens within a task card, email notifications include the chat history and task details. You can hit “Reply” in your email client, and your response will instantly appear in the chat section of the task card.
Board-level communication is equally seamless. Chat messages from the board chat are delivered to your email, and when you respond, your reply syncs back into the board chat for everyone to see. No logins required!
The Magic Behind “Reply By Email to Chat”
Stay in Context: Email notifications include the full conversation thread, linked directly to the relevant task or board. You can hit “Reply” in your email, and your message is automatically synced as a chat update, keeping everything connected and clear.
No Clutter, Just Clarity: Unnecessary email signatures, logos, and attachments are automatically removed, ensuring discussions remain clean, focused, and easy to follow.
Keep Everyone Aligned: Your email reply isn’t just logged—it’s instantly visible to all teammates with access to the task or board, ensuring that everyone stays updated and on the same page.
How Does it Help You
Save Time and Energy: Replying directly from your inbox means you skip the hassle of switching tabs or logging in, letting you focus on your work.
Keep Things Professional: Chats are clean and distraction-free, making it easier for your team to follow discussions and make decisions faster.
Perfect for Remote and Busy Teams: This feature ensures remote teams stay connected, and no update gets delayed, regardless of time zones.
How It Helps in Real Life
Tight Deadlines: Quickly provide updates or answer questions without pausing your workflow.
Collaborating Across Time Zones: Ensure remote teammates stay informed without requiring you to log into Kerika.
Simplifying Task Reviews: Add notes or feedback directly from your inbox, with everything tied to the correct task.
Why You’ll Love It
The “Reply By Email to Chat” feature keeps communication streamlined, organized, and accessible. It’s not just a time-saver, it simplifies collaboration, ensuring everyone stays connected and aligned without unnecessary effort or steps.
Conclusion
The “Reply By Email to Chat” feature transforms how teams communicate by making collaboration seamless and efficient. With the ability to reply directly from your inbox, every update stays organized, accessible, and tied to the right task or board. This approach not only saves time but also ensures clarity and alignment across your team, even when working remotely or under tight deadlines.
As part of our continued push to make Kerika easy to use and purchase from anywhere in the world, our new pricing system will allow customers to pay in any of these currencies:
USD – United States Dollar
AED – United Arab Emirates Dirham
AFN – Afghan Afghani
ALL – Albanian Lek
AMD – Armenian Dram
ANG – Netherlands Antillean Guilder
AOA – Angolan Kwanza
ARS – Argentine Peso
AUD – Australian Dollar
AWG – Aruban Florin
AZN – Azerbaijani Manat
BAM – Bosnia and Herzegovina Convertible Mark
BBD – Barbadian Dollar
BDT – Bangladeshi Taka
BGN – Bulgarian Lev
BIF – Burundian Franc
BMD – Bermudian Dollar
BND – Brunei Dollar
BOB – Bolivian Boliviano
BRL – Brazilian Real
BSD – Bahamian Dollar
BWP – Botswana Pula
BYN – Belarusian Ruble
BZD – Belize Dollar
CAD – Canadian Dollar
CDF – Congolese Franc
CHF – Swiss Franc
CLP – Chilean Peso
CNY – Chinese Yuan Renminbi
COP – Colombian Peso
CRC – Costa Rican Colón
CVE – Cape Verdean Escudo
CZK – Czech Koruna
DJF – Djiboutian Franc
DKK – Danish Krone
DOP – Dominican Peso
DZD – Algerian Dinar
EGP – Egyptian Pound
ETB – Ethiopian Birr
EUR – Euro
FJD – Fijian Dollar
FKP – Falkland Islands Pound
GBP – British Pound Sterling
GEL – Georgian Lari
GIP – Gibraltar Pound
GMD – Gambian Dalasi
GNF – Guinean Franc
GTQ – Guatemalan Quetzal
GYD – Guyanese Dollar
HKD – Hong Kong Dollar
HNL – Honduran Lempira
HTG – Haitian Gourde
HUF – Hungarian Forint
IDR – Indonesian Rupiah
ILS – Israeli New Shekel
INR – Indian Rupee
ISK – Icelandic Króna
JMD – Jamaican Dollar
JPY – Japanese Yen
KES – Kenyan Shilling
KGS – Kyrgyzstani Som
KHR – Cambodian Riel
KMF – Comorian Franc
KRW – South Korean Won
KYD – Cayman Islands Dollar
KZT – Kazakhstani Tenge
LAK – Lao Kip
LBP – Lebanese Pound
LKR – Sri Lankan Rupee
LRD – Liberian Dollar
LSL – Lesotho Loti
MAD – Moroccan Dirham
MDL – Moldovan Leu
MGA – Malagasy Ariary
MKD – Macedonian Denar
MMK – Myanmar Kyat
MNT – Mongolian Tögrög
MOP – Macanese Pataca
MUR – Mauritian Rupee
MVR – Maldivian Rufiyaa
MWK – Malawian Kwacha
MXN – Mexican Peso
MYR – Malaysian Ringgit
MZN – Mozambican Metical
NAD – Namibian Dollar
NGN – Nigerian Naira
NIO – Nicaraguan Córdoba
NOK – Norwegian Krone
NPR – Nepalese Rupee
NZD – New Zealand Dollar
PAB – Panamanian Balboa
PEN – Peruvian Sol
PGK – Papua New Guinean Kina
PHP – Philippine Peso
PKR – Pakistani Rupee
PLN – Polish Złoty
PYG – Paraguayan Guaraní
QAR – Qatari Riyal
RON – Romanian Leu
RSD – Serbian Dinar
RUB – Russian Ruble
RWF – Rwandan Franc
SAR – Saudi Riyal
SBD – Solomon Islands Dollar
SCR – Seychellois Rupee
SEK – Swedish Krona
SGD – Singapore Dollar
SHP – Saint Helena Pound
SLE – Sierra Leonean Leone
SOS – Somali Shilling
SRD – Surinamese Dollar
STD – São Tomé and Príncipe Dobra (pre-2018, replaced by STN)
SZL – Eswatini Lilangeni
THB – Thai Baht
TJS – Tajikistani Somoni
TOP – Tongan Paʻanga
TRY – Turkish Lira
TTD – Trinidad and Tobago Dollar
TWD – New Taiwan Dollar
TZS – Tanzanian Shilling
UAH – Ukrainian Hryvnia
UGX – Ugandan Shilling
UYU – Uruguayan Peso
UZS – Uzbekistani Soʻm
VND – Vietnamese Đồng
VUV – Vanuatu Vatu
WST – Samoan Tala
XAF – Central African CFA Franc
XCD – East Caribbean Dollar
XCG – (Not a standard currency code; may need clarification)
XOF – West African CFA Franc
XPF – CFP Franc (used in French Pacific territories)
YER – Yemeni Rial
ZAR – South African Rand
ZMW – Zambian Kwacha
This will make it easy for folks in many countries who would otherwise have no reason to make dollar-based purchases (or may not even have a credit card that allows them to make purchases in any currency other than their native currency!)
If you are from a country that’s not listed above, the default way to pay will be in USD – United States Dollars.
Our old pricing hadn’t changed in over 10 years, and no longer reflected the value of our product, nor the fact that we now have more users outside the United States than within.
It was time, therefore, for us to update our pricing model in every respect! In this blog post we summarize all the changes, and in the sections below you will find links to other blog posts and website pages that discuss each item in more detail:
Lower prices for most countries
We had just one price for the last 10 years: $7 per Account Team Member, paid annually. While this was actually low for the United States market, it posed challenges for folks from countries with less developed economies and lower purchasing power.
We are making Kerika more affordable for users from outside the United States: while the new pricing for the Professional Plan for US-based customers is $9 per user monthly, or $90 annually, customers from nearly every other country can purchase subscriptions at a lower rate. This means customers from countries with smaller economies can purchase the same Kerika subscriptions as customers from richer economies, at a significantly discounted price.
This will be reflected when you visit the Kerika website’s pricing page, and when you look at the the available plans from inside the Kerika app. The pricing shown will be the discounted amount, and it will be in your local currency. Users from India, for example, will see the Professional Plan priced at ₹ 200 monthly / ₹ 2,000 annually.
The Business Plan for US-based customers will be $13 per user monthly, or $130 annually.
Pay in your own currency
Along with lower prices outside the United States we are also enabling our customers to pay in a variety of currencies — 135 currencies in all.
This will make it easier for people in different countries, who may find it difficult to make purchases in US Dollars, to buy Kerika subscriptions.
Users who are new to any online service may hesitate to buy annual subscriptions before they are fully familiar with that service. The natural preference for new customers would be to make a smaller cash commitment at first, by buying monthly subscriptions. We are making that easy.
You can now buy either Monthly or Annual Subscriptions (not a mix of both).
Annual subscriptions are priced at 10x the monthly rate, so if you are planning to use Kerika for more than 10 months it will be cheaper for you to get annual subscriptions.
But if you are a new customer and feeling hesitant about making that commitment to Kerika, you now have a very easy way to continue using Kerika after your 30-day Free Trial is over: just buy monthly subscriptions for a few months, and then switch over to annual subscriptions for the cost savings after you are convinced of Kerika’s benefits for your team’s productivity.
30-day Money Back Guarantee
And to make it even easier for new customers to confidently buy Annual Subscriptions, we are now offering a very simple 30-day Money Back Guarantee!
If you change your mind within 30 days of buying Annual Subscriptions, for any reason at all, you can ask for a full, cash refund of your purchase.
Now you don’t have to worry about whether you are making a mistake when you click on the Buy button!
Our old system of calculating and managing refunds was a real pain for us: it created complexity in our billing system, and that complexity, in turn, created a bunch of bugs that hurt our customers and us alike.
We are now moving to a simpler system: if you decide to cancel subscriptions you will get pro rata credit in your Kerika account which you can use for future purchases. The credits won’t expire and can’t be cashed out: they can be used only for future purchases.
The old Academic & Nonprofit Plan allowed for Account Teams of up to 10 people to use Kerika free. This was always cumbersome to administer, led itself to abuse (unfortunately), and didn’t help all schools, universities, and nonprofits.
The Academic & Nonprofit Plan will now work as a simple discount of 50%: if you qualify, you will be able to buy any plan at half-price, and there will not longer be a limit on how large your Account Team can be. This new Plan makes it easier for larger organizations to adopt the use of Kerika across the entire organization.
We used to offer the option of requesting an invoice that could be paid by bank cheque or direct deposit, but this option was unfortunately abused by a surprising number of users who would request invoices, ignore paying them, and ignore our emails reminding them about the outstanding invoices!
With our new system the option to make offline purchases (i.e. request an invoice) will be available to select customers only. Some of our older customers have been using the offline method for years because that’s the only way that they could make purchases — a common situation for folks working in government or very large companies that insist on invoices being submitted and processed through their Accounts Payable departments.
For these older customers, the offline method will continue to be available, but it will be strictly enforced: if invoices aren’t paid on time, the associated subscriptions will be cancelled.
If you are a new customer that needs the offline method, please contact us!
Easier to replace users within an Account
With the new pricing system it will be easier for our customers to replace one user with another without having to deal with additional charges, providing the removal of the old user and the addition of the new user takes place within the same day.
If a user is removed from an Account Team and another added within the same day, the system will not generate any billing transactions.
More Details in your Billing History Screen
The Billing History screen, which you can access by clicking on the Manage Account option in the menu that appears when you click on your avatar at the top-right of the desktop app, will contain more information about changes made, such as turning auto-renewal ON/OFF, adding people etc.
This should help our customers understand better how their billing has changed over time.
A Smooth Transition
This is perhaps the most important part of all: if you are already a Kerika customer, for any Plan, your Plan will continue as before until the end of it’s term.
If you had previously purchased at $ 84 / user, and the price for your region is now $ 90, you don’t have to make any additional payment right now: instead, when your Plan’s term if over, the new rates will go into effect.
Similarly, if you had the old Academic & Nonprofit Plan, that will continue until the end of the current term. When that term expires you will need to purchase either the Professional or Business Plan, but you will automatically be eligible for the Nonprofit Discount.
Any Questions or Concerns?
We realize pricing changes can always be a little unsettling for some users, no matter how much care is taken in designing the new model, and we would be happy to help you with your questions and to listen to your concerns. Contact us!
