Tag Archives: Nonprofit

Nonprofits use of Kerika.

How to manage a Fundraising Pipeline for Nonprofits

We had previously mentioned our Grant Pipeline for nonprofits; here’s a similar version that our nonprofit users can use to track their fundraising in general.

Screenshot showing Fundraising Profile template
Click to view this template

This simple template lets your nonprofit team track all the fundraising opportunities that are out there, and make sure they get attended to as they go through the process: ProspectContactedPitch PreparationAwait Response.

As the possible opportunities move through the process, for each opportunity you need to track at least this information:

  1. Name and contact details for donor.
  2. Organization (include specific department or program office if you are dealing with a foundation).
  3. Key motivations: what’s the donor’s known mission, and how does your nonprofit fit within that vision.
  4. Likelihood of donation: this is something that you update as the task moves through the process.
  5. Pitch process: smaller donors may have an information process, but larger donors are likely to have intermediaries like foundations or family offices that have a specific process they like to follow before they will commit to a donation. Make sure you follow their process!
  6. Expected Date: when you think the donor might make a decision.
  7. Fiscal Year: which fiscal year the grant will come in, for your nonprofit.

Check it out and let us know if we can improve it.

How to manage a Grant Pipeline for Nonprofits

A large number of our users are from small nonprofits (and they get free use of Kerika under our Academic & Nonprofit Plan!) and to help these folks manage their grant pipeline better we have create a new template that’s available to everyone:

Screenshot showing Grant Pipeline template
Click to view this template

This simple, yet very flexible, template lets your nonprofit team track all the grant opportunities that are out there, and make sure they get attended to as they go through the process: ProspectQualified LeadPrepare Grant ApplicationAwait Response.

As the possible grants move through the process, for each opportunity you need to track at least this information:

  1. Name and contact details for donor.
  2. Organization (include specific department or program office if you are dealing with a foundation).
  3. Key motivations: what’s the donor’s known mission, and how does your nonprofit fit within that vision.
  4. Likelihood of donation: this is something that you update as the task moves through the process.
  5. Pitch process: smaller donors may have an information process, but larger donors are likely to have intermediaries like foundations or family offices that have a specific process they like to follow before they will commit to a donation. Make sure you follow their process!
  6. Expected Date: when you think the donor might make a decision.
  7. Fiscal Year: which fiscal year the grant will come in, for your nonprofit.

Not all of this will be available in the Prospect stage, but it needs to be gathered in the Qualified Lead stage for sure: otherwise, your lead isn’t really qualified, and you are not going to be in a good position to win that grant.

Creating this, and other templates for nonprofits, are all part of our “social good” mission.

Check it out and let us know if we can improve it.