Monthly Archives: January 2022

How to manage your Job Search

We continue to add templates that we hope can help our users get more done with Kerika, and today it’s a Task Board Template for managing your job search:

Screenshot of template for Job Search
Click to view this template

Folks are changing jobs at a faster pace right now than we have ever seen, and while some people are highly organized and proficient at job searching, others can do with a little help, and that’s what we had in mind with this template.

Check it out and let us know if we can improve it!

How to Manage a Product Announcement

We have a new template that is a very comprehensive checklist of all the activities that a product marketing manager needs to consider, when launching a new product:

Screenshot of template for a Product Announcement
Click to view this template

The tasks are grouped into stages, represented by columns:

  1. Pre-Launch Prep: this includes tasks like finalizing the product name and starting outreach to media and analysts.
  2. Creating Internal Prep Documents: tasks in this include creating a competitive analysis and jobs-to-be-done matrix.
  3. Creating Internal Content: demo materials, talking points for sales team.
  4. Creating External Content: prepping (but not launching!) the product video, website landing pages, etc.
  5. Pre-launch Internal Training & Communications: training the sales  and customer support teams.
  6. Launch Day Execution: the big day! Pushing all the materials you had prepared to production.

To give credit where credit is due, this template is inspired by a blog post by Chris Orlob.

Check out this template and let us know how we can improve it!

How to Manage a Product Announcement

We have a new template that is a very comprehensive checklist of all the activities that a product marketing manager needs to consider, when launching a new product:

Screenshot of template for a Product Announcement
Click to view this template

The tasks are grouped into stages, represented by columns:

  1. Pre-Launch Prep: this includes tasks like finalizing the product name and starting outreach to media and analysts.
  2. Creating Internal Prep Documents: tasks in this include creating a competitive analysis and jobs-to-be-done matrix.
  3. Creating Internal Content: demo materials, talking points for sales team.
  4. Creating External Content: prepping (but not launching!) the product video, website landing pages, etc.
  5. Pre-launch Internal Training & Communications: training the sales  and customer support teams.
  6. Launch Day Execution: the big day! Pushing all the materials you had prepared to production.

To give credit where credit is due, this template is inspired by a blog post by Chris Orlob.

Check out this template and let us know how we can improve it!

How to Manage a Product Announcement

We have a new template that is a very comprehensive checklist of all the activities that a product marketing manager needs to consider, when launching a new product:

Screenshot of template for a Product Announcement
Click to view this template

The tasks are grouped into stages, represented by columns:

  1. Pre-Launch Prep: this includes tasks like finalizing the product name and starting outreach to media and analysts.
  2. Creating Internal Prep Documents: tasks in this include creating a competitive analysis and jobs-to-be-done matrix.
  3. Creating Internal Content: demo materials, talking points for sales team.
  4. Creating External Content: prepping (but not launching!) the product video, website landing pages, etc.
  5. Pre-launch Internal Training & Communications: training the sales  and customer support teams.
  6. Launch Day Execution: the big day! Pushing all the materials you had prepared to production.

To give credit where credit is due, this template is inspired by a blog post by Chris Orlob.

Check out this template and let us know how we can improve it!

How to Plan your Social Media Content

Another Marketing template for our users: this time, for folks that need to plan and execute on a social media content strategy.

Screenshot of the Social Media Content Planner template
Click to view this template

You can use this advance your marketing goals using Facebook, Instagram, and Twitter.

This template comes with a bunch of useful resources, like this card on listing your Call-To-Actions (CTAs):

An example of a resource card
An example of a resource card

We have also provided sample task cards for managing your posts, like this one for posting on Facebook:

Screenshot of Task for Facebook Post
Task for Facebook Post

This task, like the others, also comes complete with a checklist of subtasks so you don’t miss anything:

Screenshot of Checklist for Facebook Post
Checklist for Facebook Post

These sample task cards can be easily duplicated as you move through your social media content strategy.

Check out this template and let us know what you think!

How to Plan your Social Media Content

Another Marketing template for our users: this time, for folks that need to plan and execute on a social media content strategy.

Screenshot of the Social Media Content Planner template
Click to view this template

You can use this advance your marketing goals using Facebook, Instagram, and Twitter.

This template comes with a bunch of useful resources, like this card on listing your Call-To-Actions (CTAs):

An example of a resource card
An example of a resource card

We have also provided sample task cards for managing your posts, like this one for posting on Facebook:

Screenshot of Task for Facebook Post
Task for Facebook Post

This task, like the others, also comes complete with a checklist of subtasks so you don’t miss anything:

Screenshot of Checklist for Facebook Post
Checklist for Facebook Post

These sample task cards can be easily duplicated as you move through your social media content strategy.

Check out this template and let us know what you think!

How to Plan a Virtual Marketing Event

Marketing events are all virtual these days, everywehere, as we all wait out the pandemic and try to figure out the shape of the “new normal”. To help our users who need to plan Virtual Marketing Events, we have a new template for you:

Screenshot of template for planning a virtual marketing event
Click to view this template

This is a very comprehensive template: it contains all the tasks you need to handle to make your virtual marketing event a success. Here’s an example of a task:

Screenshot showing an example task
Example Task

This template is rich in detail: tasks like this one also come with a checklist of subtasks to make sure you don’t overlook anything.

Screenshot showing an example checklist
Example Checklist

And links to useful online resources:

Screenshot showing example attachments
Example Attachments

The workflow is straightforward: Pre-PlanningLaunch PreparationPromotionsOperations.

We are making a big push to increase the quantity and quality of templates so our users can get started faster on their boards, because at Kerika it’s all about “getting more done”.

Check out this template and let us know if you think we can improve it!

How to Plan your SEO Blog Content

We have a new template to help folks plan their blog content to maximize their blog’s SEO effectiveness, and thereby drive more inbound traffic:

Screenshot showing template for creating blog content
Click to view this template

As with other Marketing Templates we have been creating for our users, there’s a column with useful resources for folks that are new to incorporating their blogs within their marketing activities.

The workflow itself is fairly simple: To DoResearchingDraftingDesigningScheduled → Done.

There’s a sample task in the To Do column that you can duplicate for each blog post; it contains a complete checklist of subtasks to make sure you don’t miss anything:

Screenshot showing an example of blog post task
An example of blog post task

Check out this template and let us know if we can improve it!

How to Plan your SEO Blog Content

We have a new template to help folks plan their blog content to maximize their blog’s SEO effectiveness, and thereby drive more inbound traffic:

Screenshot showing template for creating blog content
Click to view this template

As with other Marketing Templates we have been creating for our users, there’s a column with useful resources for folks that are new to incorporating their blogs within their marketing activities.

The workflow itself is fairly simple: To DoResearchingDraftingDesigningScheduled → Done.

There’s a sample task in the To Do column that you can duplicate for each blog post; it contains a complete checklist of subtasks to make sure you don’t miss anything:

Screenshot showing an example of blog post task
An example of blog post task

Check out this template and let us know if we can improve it!

How to Plan your SEO Blog Content

We have a new template to help folks plan their blog content to maximize their blog’s SEO effectiveness, and thereby drive more inbound traffic:

Screenshot showing template for creating blog content
Click to view this template

As with other Marketing Templates we have been creating for our users, there’s a column with useful resources for folks that are new to incorporating their blogs within their marketing activities.

The workflow itself is fairly simple: To DoResearchingDraftingDesigningScheduled → Done.

There’s a sample task in the To Do column that you can duplicate for each blog post; it contains a complete checklist of subtasks to make sure you don’t miss anything:

Screenshot showing an example of blog post task
An example of blog post task

Check out this template and let us know if we can improve it!