A great article from the Wall Street Journal on which social media channels have the most potential to help small businesses: a survey they did resulted in just 3% picking Twitter as the most effective tool.

41% picked LinkedIn, 16% picked YouTube, and 14% picked Facebook. Google+ came in at 7%.

This matches our own sense for what works, and doesn’t, although the 7% that Google+ grabbed seems surprisingly high. Is this because of the increasingly tight integration that Google is enforcing between their search engine results and your usage of Google+? We haven’t seen any benefits at all from our Google+ efforts, and remain frustrated that we still don’t have a custom URL like plus.google.com/kerika…