A product launch is a critical moment for any company. It is the moment when a new product is introduced to the market and becomes available for purchase. A successful product launch can drive sales, create buzz, and generate excitement for a company and its products.
But before you launch your product, there’s a lot of preparation that needs to happen. Here’s a quick guide to launching your product successfully.
Click to view this Template
Pre-launch preparation.
As you prepare for your product launch, there are a few key things to keep in mind. First, you need to make sure that your product is ready for launch.
This could include collaborating with team members, creating a mock for a press release, finalizing the product name, planning media outreach and pitching, briefing experts and analysts, and more.
Check out the pre-launch preparation of this company.
Pre-launch Prep
Internal preparation documents:
Before launch day, you have to create an Internal preparation document that outlines everything that needs to be done.
It will help you stay organized and on track on the launch day. This prep document could be about what problems your product solves, building a buyer persona, and creating a growth strategy framework.
Internal Prep Documents
Create internal content.
This could include creating scripts for product demos, product battle cards, and creating content for talking points. This will ensure that your team is prepared for the lunch and ready to answer any questions that come up about the product.
Create Internal Content
Create external content
This is the content that will be used to promote your product, like product images and videos, content for the knowledge base, blog content, in-app messages, email announcements, landing page, etc.
Create External Content
Pre-launch internal & communication
Make sure everyone on your team knows about the product launch and what their role is. This will help prevent any confusion on launch day. This could include preparing the sales team, customer support team, content training, and PR team.
Pre-Launch Internal Training
Pre-launch logistics.
This includes things like sending internal calendar invitations, updating staging/test versions, and sharing the launch day schedule. Basically, everything needs to be done to make sure the launch goes smoothly.
Pre-launch Logistics
Launch day execution.
On launch day, make sure everything is ready to go. Do a final check of all your content, make sure your team is prepared, and then go live!
This includes pushing website updates, making landing pages, product pages and FAQ pages live, sending email announcements, pushing press releases, publishing a knowledge base, etc.
If you’re a business owner or a freelance content writer, it’s important to have a content strategy. Without a solid content strategy, you end up wasting a lot of time managing your content.
By having a solid plan and sticking to it, you won’t have to spend time coming up with new ideas or scrambling to meet deadlines. One of the best ways to build a content strategy is to use a content planner.
Whether you’re working alone or with a team, a good content planner can really boost your productivity. So, let’s see how this company uses a content planner to plan and publish its SEO content.
Click to view this live Template
1. Gathering resources
If you’re a serious content writer, then you already know the importance of gathering resources before you start writing. After all, you need to have something to write about!
One of the best ways to manage your gathered resources is to use a content planner. A content planner can help you organize your thoughts and ideas, and it can also help you find new and relevant information to write about.
2. Research Content Ideas
Before you start writing, you need to have an idea of what you want to write about. Make a list of content ideas that you think would be popular with your audience.
You can get content ideas by checking out your competitors, looking for news stories, looking for guest post ideas, and brainstorming ideas with your team.
3. SEO optimization
Without SEO-optimized content, your articles and blog posts will never be seen by search engines, and you will never get the traffic you desire. Therefore, you need a solid SEO strategy.
4. Drafting
Now it’s time to start writing your content. Keep your keywords in mind as you write and try to include them naturally in your text.
5. Designing graphics content
Graphics in blogs capture your reader’s attention, communicate your message more clearly, and overall make your blog more visually appealing.
Once the article is ready, the next step is to add graphics to it. Graphics are important to capture your reader’s attention and make your blog more visually appealing.
6. Integration/Schedule Content
Once you’re finished writing, you need to integrate your content into your website. You can do this by adding a blog to your website or by scheduling your content to be published on your website later on.
7. Promote Content
Finally, you need to promote your content. You can do this by sharing it on social media, writing guest posts on other blogs, or by paying for advertising.
From the moment a new hire walks in the door, they start forming opinions about your company culture, their role within the organization, and what it will be like to work for you. That’s why when it comes to hiring new employees, first impressions matter.
When done correctly, on-boarding can help new hires feel welcome, valued, and prepared to do their best work. But when done poorly, there are a lot of things that could go wrong. Here are a few tips to help make your on-boarding process as smooth as possible:
1. Start with the background check
Before you bring a new employee on board, it’s important to run a background check. This will help you verify that the person is who they say they are and that they don’t have any red flags in their past that could negatively impact your business.
A background check can also give you peace of mind that you’re making the best hiring decision possible. To know about a candidate, you need a process that ensures the new employee is the right fit for the job. Check out how this company conducts a background check for its new employees.
Click to view this live board
Check one business reference
When it comes to bringing on new employees, it’s important to do your due diligence and check their business references. This will help you get a better sense of their work ethic and what they’re capable of.
Check one business reference
Check one personal reference
Personal references can give you valuable insights into an applicant’s character, work ethic and overall suitability for the job. They can also alert you to any red flags that might not be apparent from their resume or cover letter.
Asking for personal references is a simple but effective way to screen applicants and make sure you’re making the best possible hiring decision.
Check one personal reference
Check applicant’s resume/CV for completeness & accuracy
While on-boarding a new employee, it’s important to check their resume or CV for completeness and accuracy. This will help you ensure that there are no discrepancies in their work history.
If you find any inaccuracies, be sure to follow up with the employee to get clarification. It’s also a good idea to run a background check to verify the information on the resume. By taking these precautions, you can help ensure a successful on-boarding process for your new employee.
Check applicant’s CV for completeness & accuracy
Confirm that applicant has all claimed academic & professional qualifications
It’s always a good idea to confirm that an applicant has all of the claimed academic and professional qualifications before onboarding a new employee. This can help ensure that the individual is qualified for the role and can help avoid any potential issues down the road.
There are a few ways to go about doing this, such as contacting references or requesting transcripts. Take the time to do your due diligence and it will pay off in the long run.
Confirm that applicant has all claimed academic & professional qualifications
Credit Checks
Credit checks are an important part of the onboarding process for new employees. They help employers to verify an applicant’s identity and to ensure that the person is who they say they are. Credit checks also help to determine an applicant’s financial stability and to assess their risk of defaulting on their financial obligations.
(Optional) Credit Checks
2. Get the necessary paperwork
Make sure you have all the necessary paperwork in order before the new employee starts. Here is a good example of how a US-based company collects all the necessary paperwork upfront from a new employee. The paperwork includes the W-4 form to calculate taxes, the I-9: form to verify the employee’s identity and eligibility to work in the US, the direct deposit form, and the employee handbook acknowledgment.
Complete the necessary paperwork
3. Set clear expectations from the start.
New employees should know what is expected of them in their new role, and the best way to do this is to set up an Orientation Program and Schedule mandatory training sessions.
Orientation Program
The Orientation Program is a great opportunity for employees to learn more about their role, and ask questions and get to know their colleagues.
For the Orientation Program to go smoothly, choose a date and time that work for both you and the employee. You’ll want to make sure the program is informative and engaging. If your new employee feels welcomed and comfortable, they’ll be more likely to hit the ground running and be productive from day one.
Schedule Orientation Program
Schedule mandatory training sessions
Training sessions for compliance and regulation are important for several reasons. First, they ensure that new employees understand the company’s policies and procedures from the day one.
Second, they help to ensure that employees are up-to-date on any changes in the law that may affect their job.
Finally, training sessions provide an opportunity for employees to ask questions and get clarification on any points that are unclear.
Schedule mandatory training sessions
4. Make sure they have all the information about their team and department.
New employees should feel informed about their role, the company, and the team they’ll be working with. In the following example, the HR has organized a team lunch. This is a great to way to introduce a new employee, this gives a employees get to know each other well.
The department is also getting introduced to the new employee, and this is just as important. So a formal announcement about the new employee, helps existing employee know them better.
Prepare departmental announcement
And last, but not least, don’t forget a Team Lunch on Day One!
According to researchers at Ladders, 25% of professional jobs in North America will be remote by the end of 2022. Remote jobs skyrocketed from under 4% in 2019 to 9% in 2020 alone. This means that working from home is here to stay.
With this change in the job market demand, distributed teams have become more common and will continue to be adopted by small and big businesses alike. The need to secure company and employee data is important given the rise of internet scams. It is advisable to have all team members engage in security awareness training to have them prepared against malicious hackers and phishing sites.
Here are measures distributed teams can take to protect themselves and the company from a security breach.
Public Wi-Fi
Avoid using public Wi-Fi, especially from unknown service providers. If you must connect to a public server ensure you have a VPN installed on your computer to prevent hackers from monitoring your internet activity.
Social engineering
Social engineering uses manipulative techniques to gain confidential information that can put an individual or company at risk of cyber-attacks. Hackers have gotten smarter over time creating the need to be cautious mainly when workers use their own devices for office duties. Here are tips to save you from falling victim to such scams.
Be suspicious if an unknown person asks you for information, they shouldn’t have access to it. All workers have team leaders they report to or team members that handle specific company data. If someone aside from the usual team member is asking for such data, be alarmed and report it to your team leader.
Pay attention to emails. It can be daunting to always have to check an email sender to be sure you’re not under a phishing attack, but it can save you from putting your company at risk. Look out for grammatical errors and the sender’s email address to be sure they aren’t impersonating your company’s or an employee’s email.
Beware of heightened urgency. Resist the rush to perform an action if you are feeling pressured to perform a certain action. Creating urgency is a common tool phishing scammers use to make their victims act fast. You should be more suspicious if the person is trying to make you ignore a mandatory security protocol.
Always hover over links to see where they lead. Don’t be quick to click links and open attachments sent to you from new contacts. Offerings of things that are too good to be true are not true. An example is an email congratulating you on an iPhone in a competition you never attended.
Never download unauthorised software or plug in an unauthorised drive or USB to your device.
Setting passwords
Most websites will tell you to create an 8-character password that contains uppercase letters, lowercase letters, numbers, and symbols that should be changed every 90 days. However, cybercriminals now use technology that allows them to crack an 8-character password in 4 hours. That’s why you should be using strong password management.
Instead, use a 12–16-character password with uppercase and lowercase letters, numbers, and special characters. You can create a passphrase using multiple small words like “tiNyTombSPoon.” Combining your passphrase with numbers and special characters is advisable for added difficulty. Complex passwords like this should be changed every two years.
Never save passwords to browsers. Never share your passwords with anyone or log in to your work accounts with public computers. Ensure you use a unique password for each account, you can use a password keeper if necessary.
Always use two-factor authentication for all your accounts. Never use the same passwords for your personal and work accounts. Make sure to separate your personal and work life.
Security awareness at home
In a world of distributed teams, it is normal for workers to spend more time at home than in an office. Here are measures that can be taken to stay safe when working from home.
Never grant anyone access to your desktop unless you sort the remote connection. Always be careful of remote desktop inquiries. Never give out your login details to anyone over email or phone without consulting your supervisor.
Don’t respond to non-company numbers or messages regarding an issue when you didn’t open a ticket.
If you will be filling your data into any websites while working, ensure they begin with https://
Ensure your Wi-Fi router is secured with a strong password. Always restart your router frequently.
Keep your working devices out of the reach of family and guests. Use a different internet network for work and family or guests.
Only use company-approved USB sticks. Never use unencrypted USB sticks to connect or charge your work device in public places.
Never leave your work device unattended. If you aren’t actively using your device ensure you exit your work screen and lock or close your device.
Security awareness in videoconferencing
All virtual meetings should be cyber-safe and not open to the public. Links to video meetings must not be shared on public sites. Ensure all meetings require passwords to join. Avoid starting a meeting without the host – rather create a meeting room.
Enable host-only sharing, accept one user at a time, and lock the meeting after all the participants are in.
Other security measures
Avoid using your personal computer or smart devices for work. Ensure your operating system, antivirus and apps are updated frequently.
Beware of phishing links sent to your email. Alert your family members on using your devices without your supervision.
Beware of pop-ups on free movie sites and apps asking you to install software from unverified sources.
Conclusion
Although it is impossible to be 100% secure, raising awareness of the cybersecurity risks and taking all security measures stated above is key to preventing a security breach that can lead to catastrophic events. Ensure each team member is properly oriented on security measures to employ and things to look out for to prevent getting hacked.
We have added an exciting new feature: if you were previously using Trello, you can import that data, completely, into Kerika!
We have been testing this as a convenience feature and based upon positive feedback we have expanded this for everyone.
New users will be offered this as an option when they set up their Kerika accounts:
How new Kerika users can import boards from Trello
All users will have this option whenever they want to create a new Kerika board:
All users can import from Trello when creating a new Kerika board
We built this feature because we have heard from many people switched over from Trello and really liked Kerika’s user experience, features, and support. In the past they had to manually recreate their work inside Trello; now that’s all automated!
Everything is handled nicely: your Trello cards, lists, people, task details, etc. come over. Once you are done, a single click can then send out invitations to all your old Trello colleagues to join you in Kerika.
An Account Owners can now designate other members of their Account Team to be Account Admins, which will allow these people to also manage the subscriptions and membership of that account. This can help where the actual ownership of the Kerika account is someone from outside the user community, like a purchasing department.
Managing Account Admins can be done from the Manage Account screen, by the Account Owner:
Manage Account screen
Once you are in the Manage Users screen, select one of the Team Members on the account:
In the Team Member details dialog, select TAKE ACTION:
And select Make this user an Account Admin:
There’s a confirmation step, since Account Admins have tremendous power over the Account:
Confirmation Step
And your new Account Admin is set up:
Account Admin Added
An Account Admin can set up other Team Members from that Account to also be Account Admins.
Account Admins have a lot of power over the Account; they can:
We have updated our Privacy Policy because we have decided to use Microsoft Clarity, at least on an experimental basis, to understand better how visitors navigate our website.
Microsoft Clarity uses cookies (see here for more details), and you can reject or block them if you want; it won’t affect your use of the website or the app.
We have a lot of different website pages, but we still need a better understanding of how people actually view them, and which parts seem to be most important to our users.
Google Analytics provides some of that information, but not enough, and it looks like Microsoft Clarity will help us optimize our website content.
Let us know if you have any questions or concerns.
We have updated our Privacy Policy because we have decided to use Microsoft Clarity, at least on an experimental basis, to understand better how visitors navigate our website.
Microsoft Clarity uses cookies (see here for more details), and you can reject or block them if you want; it won’t affect your use of the website or the app.
We have a lot of different website pages, but we still need a better understanding of how people actually view them, and which parts seem to be most important to our users.
Google Analytics provides some of that information, but not enough, and it looks like Microsoft Clarity will help us optimize our website content.
Let us know if you have any questions or concerns.
